36 Sportstech Startups in London to Watch in 2024
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Last update to the database: May 26, 2024. See changelog.
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company | score | funding | investors | employees | industries | biz model | city | contact |
---|---|---|---|---|---|---|---|---|
Analytics-powered nutrition platform for athletes. |
$2M · Pre Seed | APEX Capital | 1 to 10 | Sportstech, Data and Analytics | B2B, SaaS | London, UK | •••••••••••@hexis.live | |
Marketplace connecting ski instructors with people learning to ski. |
$3M · Series A | AlpInvest Partners | 1 to 10 | Edtech, Adtech, Sportstech, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@maisonsport.com | |
Professional video gaming team comprising international players who compete for a living. |
$19M · Series A | Beringea | 51 to 100 | Gaming, Sportstech | B2B, B2C | London, UK | •••••••••••@fnatic.com | |
Fitness game developers. |
$9M · Series A | Heartcore, Khosla Ventures, Tencent | 11 to 50 | Health Tech, Gaming, Sportstech, Fitness, Manufacturing | B2C | London, UK | •••••••••••@playquell.com | |
Platform that offers immersive virtual reality fitness classes to make exercise engaging and accessible. |
$7M | Hiro Capital | 51 to 100 | Health Tech, Gaming, AR / VR, Sportstech, Fitness | B2C, SaaS | London, UK | •••••••••••@fitxr.com | |
Performance sportswear brand. |
$4M · Seed | Felix Capital, BNP Paribas, Silicon Valley Bank | 11 to 50 | Sportstech | B2B, Marketplace | London, UK | •••••••••••@castore.com | |
Building web3 games and experiences for Sports and Entertainment brands. |
$3M | Founders Factory, Play Ventures, Supernode Global | 11 to 50 | Crypto & web3, Gaming, Sportstech | B2C, Marketplace | London, UK | •••••••••••@eterlast.com | |
Platform committed to eliminating excuses from daily fitness routines. |
$2M · Seed | Local Globe, Cherry Ventures | 1 to 10 | Health Tech, Sportstech | B2C, Freemium, SaaS, Marketplace | London, UK | •••••••••••@eastnine.fit | |
Personalized running coach. |
$2M · Seed | Eka Ventures | 11 to 50 | Sportstech, Fitness | B2C | London, UK | •••••••••••@runna.com | |
Platform for hosting virtual reality sports events. |
$3M · Seed | Global Founders Capital (GFC), Sure Valley Ventures | 1 to 10 | Gaming, AR / VR, Sportstech | B2C | London, UK | •••••••••••@virtexstadium.com | |
Automated coaching for simulation games. |
$1M · Seed | Concept Ventures, Ascension Ventures, APX | 1 to 10 | Edtech, Gaming, AR / VR, Sportstech, Mobility & Transportation, Metaverse | B2C, SaaS, Marketplace | London, UK | •••••••••••@titanacademy.io | |
Platform determining individual stress levels through tech-based assessments. |
$470k · Pre Seed | Octopus Ventures | 1 to 10 | Health Tech, Sportstech, Fitness, Media and Entertainement | B2C, SaaS, Marketplace | London, UK | •••••••••••@walkingonearth.com | |
Mobile app that provides a personal trainer in your ear. |
$654k · Pre Seed | Blackfinch Ventures | 1 to 10 | Health Tech, Sportstech, Fitness, Mobile, Media and Entertainement | B2C, SaaS | London, UK | •••••••••••@auro.fit | |
Platform offering live mental health support. |
$1M · Pre Seed | Seedcamp, Passion Capital | 1 to 10 | Health Tech, Sportstech, Mobile, Media and Entertainement | B2C, Freemium | London, UK | •••••••••••@wearemindlabs.com | |
BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion. |
$592k · Pre Seed | ACF Investors | 51 to 100 | Health Tech, Edtech, Sportstech, Video, Ecommerce, Communications | B2C | London, UK | •••••••••••@bloklondon.com | |
Platform for esports analytics, strategy, and team collaboration to help you become a better gamer. |
$204k · Pre Seed | Jenson Funding Partners | 1 to 10 | Gaming, Sportstech, Data and Analytics, Business Intelligence | B2C, SaaS | London, UK | •••••••••••@swiftskill.gg | |
Platform enabling easy connectivity between apps and wearable devices. |
$125k · Pre Seed | General Catalyst, Next Ventures, Y Combinator | 11 to 50 | Health Tech, Sportstech, Fitness | B2B, SaaS | London, UK | •••••••••••@tryterra.co | |
Marketplace for endurance events worldwide. |
$60M · Series B | 101 to 250 | Sportstech | London, UK | •••••••••••@letsdothis.com | |||
Platform connecting all stakeholders in the sport industry through Fit Tech and FinTech data. |
$30M | 11 to 50 | Fintech, Sportstech | B2B, SaaS | London, UK | •••••••••••@tagpay.co | ||
Gaming organization competing in global esports tournaments. |
$23M | 11 to 50 | Gaming, Sportstech | B2B, B2C | London, UK | •••••••••••@excelesports.com | ||
Platform offering coaching enhancement solutions for football academies. |
$10M · Series B | 51 to 100 | Sportstech | B2B, SaaS | London, UK | •••••••••••@playermaker.com | ||
Digital platform for rugby players NFT cards. |
$2M · Seed | 11 to 50 | Sportstech | B2C | London, UK | •••••••••••@oval3.game | ||
The Apex bike is the ultimate in-home workout |
$4M | 11 to 50 | Health Tech, Sportstech, Mobile, Manufacturing | B2C, SaaS | London, UK | •••••••••••@apexrides.com | ||
Platform for future-focused betting. |
$2M | 11 to 50 | Fintech, Gaming, Sportstech | B2C | London, UK | •••••••••••@midnite.com | ||
Wearable technology product that boosts training performance and reduces injury risk. |
$3M | 1 to 10 | Health Tech, Hardware, Sportstech, Navigation and Mapping, Manufacturing | B2B, B2C | London, UK | •••••••••••@neurocess.co | ||
Food production company offering customized meal plans for home delivery through a subscription service. |
$1M · Seed | 11 to 50 | Health Tech, Foodtech, Sportstech, Fitness, Food Delivery | B2B, B2C | London, UK | •••••••••••@munchfit.co.uk | ||
A world-class sports academy in your pocket. |
$366k · Pre Seed | 11 to 50 | Health Tech, Edtech, Sportstech, Fitness, Mobile | B2C, Freemium, SaaS | London, UK | •••••••••••@traineffective.com | ||
Mobile app connecting people with local racket sports partners, coaches, clubs, and leagues. |
$189k · Pre Seed | 11 to 50 | Sportstech, Mobile | B2C, Marketplace | London, UK | •••••••••••@racketpal.co.uk | ||
Platform offering personalized fitness and training programs. |
N/A | Health Tech, Sportstech, Fitness, Mobile | B2C | London, UK | •••••••••••@anotherround.co.uk | |||
Fitness-focused dating platform connecting health-conscious individuals. |
N/A | 1 to 10 | Health Tech, Sportstech, Fitness, Mobile, Dating | B2C, Freemium | London, UK | •••••••••••@fitfck.co.uk | ||
Application for audio-based mental health monitoring and treatment insights. |
N/A | 1 to 10 | Health Tech, Sportstech, Music and Audio, Mobile, Media and Entertainement | B2C, SaaS | London, UK | •••••••••••@minderful.com | ||
Platform that connects people with specialist independent operators for organizing skiing, cycling, or road biking holidays. |
N/A | 1 to 10 | Climate Tech & Green Tech, Sportstech, Travel Tech, Ecommerce, Enterprise Software | B2C | London, UK | •••••••••••@muchbetteradventures.com | ||
Discover your own gym from 60 minutes solo, with friends or as a personal trainer. |
N/A | 1 to 10 | Health Tech, Sportstech, Proptech & Real Estate, Fitness, Mobile, Media and Entertainement | B2C | London, UK | •••••••••••@solo60.com | ||
Platform for real-time fan engagement in sports broadcasts through interactive gamification. |
N/A | 11 to 50 | Gaming, Sportstech, Media and Entertainement | B2B, SaaS | London, UK | •••••••••••@sportbuff.com | ||
Manufacturer of folding, compact mobility scooters. |
N/A | 1 to 10 | Deep Tech, Sportstech | London, UK | •••••••••••@efoldi.co.uk | |||
Marketing analytics platform. |
$1M · Seed | 1 to 10 | Sportstech, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@luscid.com |
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