69 Ecommerce Startups in UK to Watch in 2024
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Last update to the database: May 26, 2024. See changelog.
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company | score | funding | investors | employees | industries | biz model | city | contact |
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Wholesale marketplace for branded products. |
$87M · Series B | Local Globe, Accel, Bessemer Venture Partners | 51 to 100 | Ecommerce, Supply Chain & Logistics | B2B, Marketplace | London, UK | •••••••••••@qogita.com | |
Pre-commerce platform. |
$10M · Series A | Unusual Ventures, Connect Ventures, Commerce Ventures | 11 to 50 | Ecommerce | B2B, SaaS | London, UK | •••••••••••@getpurpledot.com | |
One-stop shop software provider for ecommerce. |
$120M · Series A | NFX, 3VC, Firstminute Capital | 101 to 250 | Ecommerce | B2B | London, UK | •••••••••••@shopcircle.co | |
Global ecommerce platform for D2C brands. |
$9M · Series A | 9900 Capital, QED Investors, 2100 Ventures | 11 to 50 | Ecommerce | B2B, SaaS | London, UK | •••••••••••@swap-commerce.com | |
Credit card for foodies. |
$64M · Debt Financing | Northzone, Local Globe, Seedcamp | 11 to 50 | Fintech, Mobile, Ecommerce | B2B, B2C | London, UK | •••••••••••@yondercard.com | |
Fashion search platform that allows users to browse through thousands of online fashion stores. |
$85M | Molten Ventures | 101 to 250 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@lyst.com | |
API-based online payment platform. |
$230M · Series A | Qatar Investment Authority, Ribbit Capital, Blossom Capital | 1001 to 5000 | Fintech, Payments, Ecommerce | B2B | London, UK | •••••••••••@checkout.com | |
Online and brick and mortar fashion retailer founded by Clare Honrby. |
$72M | Highland Europe | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@meandem.com | |
Service providing groceries delivered to customers' doors in under 10 minutes. |
$26M | Index Ventures, Creandum, Blossom Capital | 101 to 250 | Foodtech, Food Delivery, Ecommerce | B2C | London, UK | •••••••••••@dijanow.com | |
Online marketplace for buying, financing, and renting used cars. |
$32M | General Catalyst, Latitude, Cherry Ventures | 1001 to 5000 | Mobile, Mobility & Transportation, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@cazoo.co.uk | |
Delivery platform for ecommerce brands. |
$10M · Seed | Prologis Ventures, Project A Ventures | 1 to 10 | Mobility & Transportation, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@relaytech.co | |
Harness the exponential power of your brand fans |
$25M · Series B | Octopus Ventures, Eight Roads Ventures | 101 to 250 | CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@mention-me.com | |
Customer data and marketing platform helps retailers increase CRM revenue with personalized messages. |
$21M · Series B | Octopus Ventures, Samos Investments | 101 to 250 | Data and Analytics, Sales and Marketing, Business Intelligence, Ecommerce, CRM | B2B, SaaS | London, UK | •••••••••••@ometria.com | |
Clothing rental platform. |
$9M · Series A | Octopus Ventures, Ascension Ventures, Praetura Ventures | 11 to 50 | Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@hurrcollective.com | |
Platform providing flexible commercial insurance for businesses and professionals worldwide. |
$42M · Series B | Balderton Capital, General Catalyst, Latitude | 101 to 250 | Fintech, Ecommerce | B2C | London, UK | •••••••••••@zego.com | |
Platform that helps brands engage with customers using digital incentives. |
$30M | AlbionVC, Stride VC, Unilever Ventures | 101 to 250 | Fintech, Adtech, Media and Entertainement, Payments, Ecommerce | B2B, SaaS | London, UK | •••••••••••@wegift.io | |
Behavior change platform digitizing the treatment of type 2 diabetes and obesity. |
$21M · Series B | Earlybird Venture Capital, AlbionVC, Partech Ventures | 251 to 500 | Health Tech, Foodtech, CPG & Consumer Goods, Ecommerce | B2B | London, UK | •••••••••••@oviva.com | |
Marketplace that connects crafters, offering supplies, patterns, and community support. |
$22M | Balderton Capital, Highland Europe | 101 to 250 | CPG & Consumer Goods, Mobile, Consumer Social, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@lovecrafts.com | |
Ecommerce payments platform. |
$50M · Series C | Sprints, Eurazeo, Citi Ventures | 501 to 1000 | Payments, Ecommerce | B2B, SaaS | London, UK | •••••••••••@ppro.com | |
Digital commerce platform for travel. |
$6M · Series A | Gresham House Ventures | 11 to 50 | Travel Tech, Ecommerce | Marketplace | London, UK | •••••••••••@branchspace.com | |
Platform offering finance solutions for businesses to meet their needs and expand. |
$33M | Northzone, Viola Ventures | 101 to 250 | Fintech, Ecommerce | B2B, Marketplace | London, UK | •••••••••••@marketfinance.com | |
Online marketplace connects people selling their used cars with verified car dealers. |
$13M · Series A | Index Ventures, Local Globe, Latitude | 101 to 250 | Climate Tech & Green Tech, Hardware, Mobility & Transportation, Ecommerce, Electric Vehicles | B2B, B2C, Marketplace | London, UK | •••••••••••@motorway.co.uk | |
Subscription service offering high-quality beauty products at factory cost prices to its members. |
$16M | Balderton Capital, General Catalyst, Index Ventures | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@beautypie.com | |
Chinese food and grocery delivery platform. |
$20M · Series A | 83North, Felix Capital, VNV Global | 101 to 250 | Foodtech, Consumer Social, Food Delivery, Ecommerce | B2C | London, UK | •••••••••••@hungrypanda.co | |
Using data-driven technology to meet demand, engage teams, and drive efficiency. |
$7M | Calculus Capital, Gresham House Ventures | 11 to 50 | Data and Analytics, Ecommerce | B2B, SaaS | London, UK | •••••••••••@rotageek.com | |
Diamond and gemstone marketplace. |
$11M · Series A | Entrepreneur First, Avenir Growth Capital, Canaan Partners | 251 to 500 | Fashion, Ecommerce | B2B, Marketplace | London, UK | •••••••••••@nivoda.net | |
Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers. |
$6M | Hoxton Ventures | 101 to 250 | CPG & Consumer Goods, Fashion, Mobile, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@iamfy.co | |
Online platform for grocery delivery services. |
$6M · Seed | Hoxton Ventures | 11 to 50 | Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce | B2C | London, UK | •••••••••••@webother.co.uk | |
Platform capturing real-time insights of warehouse operations using fully autonomous robots and Artificial Intelligence. |
$6M | Kindred Capital, Lakestar, Capnamic Ventures | 11 to 50 | AI, Deep Tech, Data and Analytics, Robotics, Manufacturing, Ecommerce | B2C, SaaS | London, UK | •••••••••••@botsandus.com | |
Startup delivering eco-friendly laundry capsules and dishwasher tablets to people's homes. |
$10M · Series A | Balderton Capital, GV, Latitude | CPG & Consumer Goods, Fashion, Ecommerce | B2C, SaaS | London, UK | •••••••••••@smolproducts.com | ||
Platform offering diagnostic tools and testing to aid patients in making health-related decisions. |
$6M · Seed | Felix Capital, Cherry Ventures, FJ Labs | 11 to 50 | Health Tech, Fashion, Pharma, Mobile, Ecommerce | B2C | London, UK | •••••••••••@manual.co | |
Platform that makes securities lending accessible to everyone. |
$6M | Rhodium, Maverick Ventures Israel | 51 to 100 | Fintech, Business Intelligence, Ecommerce | B2B, SaaS | London, UK | •••••••••••@sharegain.com | |
Loyalty cloud platform for managing experience-based, paid, and lifestyle loyalty programs online or in-store. |
$10M | Innovation Nest | 51 to 100 | CPG & Consumer Goods, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@antavo.com | |
Software managing household utilities. |
$9M · Seed | Mosaic Ventures | 11 to 50 | Fintech, Energy & Nuclear, Payments, Business Intelligence, Ecommerce | B2B, B2C, SaaS, Marketplace | London, UK | •••••••••••@nous.co | |
Marketplace connecting U.K. gardeners with gardening supplies and resources. |
$8M · Seed | Index Ventures, Ada Ventures | 1 to 10 | Agritech, Proptech & Real Estate, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@sproutl.com | |
Marketplace connecting ski instructors with people learning to ski. |
$3M · Series A | AlpInvest Partners | 1 to 10 | Edtech, Adtech, Sportstech, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@maisonsport.com | |
We make remote working less remote. Welcome to the Frontline of the Future. |
$10M | Partech Ventures, Y Combinator | 11 to 50 | Ecommerce | B2B | London, UK | •••••••••••@joinblink.com | |
Marketplace for premium sneakers. |
$12M · Series A | Talis Capital | 51 to 100 | Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@laced.com | |
Online fashion marketplace. |
$3M · Seed | Inclusive Ventures Lab, WomanKind Ventures, Fuel Ventures | 1 to 10 | Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@cultmia.com | |
Online platform offering wholesale flower delivery. |
$5M · Series A | Hambro Perks Ltd. | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C | London, UK | •••••••••••@flowerbx.com | |
Smartphone leasing platform. |
$12M · Debt Financing | Quilam Capital, Avellinia Capital, Channel 4 Ventures | 51 to 100 | Ecommerce | B2C | London, UK | •••••••••••@raylo.com | |
Platform providing dynamic commerce experiences for both B2B and B2C companies. |
$10M | Octopus Ventures | 101 to 250 | Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@amplience.com | |
Artificial intelligence platform that predicts invoice payment decisions. |
$11M | Augmentum Fintech, Bessemer Venture Partners, Hambro Perks Ltd. | 11 to 50 | Fintech, AI, Payments, Ecommerce | B2B | London, UK | •••••••••••@previ.se | |
Virtual e-commerce experiences. |
$10M · Series A | Daphni | 11 to 50 | AR / VR, Ecommerce | London, UK | •••••••••••@emperiavr.com | ||
Customizable stationery service offering wedding cards, notebooks, planners, and notecards. |
$11M · Series B | Felix Capital, Beringea, Singular VC | 101 to 250 | Manufacturing, Ecommerce, Productivity Tools, Future of Work | B2C | London, UK | •••••••••••@papier.com | |
Healthcare provider specializing in incontinence awareness and breaking bladder taboos. |
$4M · Seed | Eka Ventures, Joyance Partners, Samos Investments | 11 to 50 | Health Tech, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@wearejude.com | |
Online library offering students unlimited access to over 650,000 academic titles and built-in learning tools. |
$9M · Series A | Mediahuis Ventures, Evli Growth Partners | 51 to 100 | Edtech, Mobile, Media and Entertainement, Publishing, Ecommerce | B2C, SaaS | London, UK | •••••••••••@perlego.com | |
Mortgage lender focused on improving homeownership for everyone. |
$8M · Seed | La Famiglia VC, Firstminute Capital, Entrée Capital | 51 to 100 | Fintech, Ecommerce | B2B, B2C | London, UK | •••••••••••@generationhome.com | |
Recommerce platform - E-commerce, SaaS and on-demand buyback of consumer electronics |
$2M · Seed | ACF Investors | 1 to 10 | Hardware, CPG & Consumer Goods, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@reboxed.co | |
Platform for booking beauty and wellness appointments with local businesses. |
$20M · Series B | Partech Ventures, Target Global, FJ Labs | 251 to 500 | Health Tech, Fashion, Ecommerce | B2B, B2C, SaaS | London, UK | •••••••••••@fresha.com | |
Grocery-delivery service providing on-demand delivery around the clock. |
$7M · Series A | Lightspeed Venture Partners, Atomico, Vorwerk Ventures | 501 to 1000 | Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce | B2C | London, UK | •••••••••••@tryzapp.com | |
A service providing at-home finger-prick blood tests to help individuals monitor and enhance their health. |
$7M · Series A | Target Global, Pembroke VCT | 101 to 250 | Health Tech, Consumer Social, Media and Entertainement, Ecommerce | B2C | London, UK | •••••••••••@thriva.co | |
Food brand creates products with naturally plant-based ingredients like fermented legumes and slow roasted vegetables. |
$5M | Seedcamp, Cherry Ventures, Outsized Ventures | 11 to 50 | Foodtech, Food Delivery, Manufacturing, Ecommerce | B2B, B2C | London, UK | •••••••••••@juliennebruno.com | |
Platform combining consultancy, software engineering, data science, and analytics expertise. |
$16M · Series A | Middlegame Ventures, Act Venture Capital | 11 to 50 | Data and Analytics, Business Intelligence, Ecommerce, Developer Tools | B2B, SaaS | London, UK | •••••••••••@conjura.com | |
Fashion technology company that connects users with personal stylists for curated shopping experiences. |
$12M | Highland Europe | 101 to 250 | Fashion, Consumer Social, Ecommerce | B2C | London, UK | •••••••••••@threadsstyling.com | |
White label "scan and go" technology for retail. |
$1M · Seed | IW Capital | 11 to 50 | CPG & Consumer Goods, Fashion, Mobile, Ecommerce | B2B, SaaS | London, UK | •••••••••••@ubamarket.com | |
Measuring Human Response At The Speed & Scale Of AI |
$12M · Series B | Molten Ventures, NordicNinja VC, Karma Venture | 51 to 100 | CPG & Consumer Goods, AI, Adtech, Machine Learning, Media and Entertainement, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@realeyesit.com | |
Material derived from seaweed and plants used to create sustainable packaging. |
$5M · Seed | DOEN Participaties, Astanor Ventures | 11 to 50 | Climate Tech & Green Tech, Agritech, CPG & Consumer Goods, Manufacturing, Ecommerce, Supply Chain & Logistics | B2B | London, UK | •••••••••••@notpla.com | |
Insurtech start-up focused on creating innovative, customer-centric, and transparent insurance products. |
$17M | Helvetia Venture Fund, Sarona Ventures, DN Capital | 11 to 50 | Edtech, Fintech, Insuretech, Sales and Marketing, Ecommerce | B2B, B2C | London, UK | •••••••••••@napo.pet | |
Food delivery service operating dozens of restaurants exclusively on delivery apps. |
$8M · Series A | Balderton Capital, Heartcore, Local Globe | 51 to 100 | Foodtech, Consumer Social, Food Delivery, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@taster.com | |
Gynecological health company creating products and services for vaginal treatment. |
$5M · Seed | Khosla Ventures, Index Ventures, Kindred Capital | 11 to 50 | Health Tech, Biotech, Manufacturing, Ecommerce, Cannabis | B2C | London, UK | •••••••••••@yourdaye.com | |
Product discovery for eCommerce retailers |
$8M · Series A | Passion Capital, Nauta Capital | 1 to 10 | Business Intelligence, Ecommerce | B2B, SaaS | London, UK | •••••••••••@hullabalook.com | |
Platform offering sustainable home and personal care products directly to consumers. |
$2M · Seed | Döhler Ventures | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@bowercollective.com | |
Marketplace connecting independent retailers with wholesale suppliers. |
$5M · Seed | Fuel Ventures | 11 to 50 | CPG & Consumer Goods, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@creoate.com | |
Seltzer made from natural ingredients and low in calories. |
$2M | ACF Investors | 1 to 10 | Foodtech, Manufacturing, Ecommerce | B2B, B2C | London, UK | •••••••••••@somethingandnothing.co | |
Flower delivery company. |
$3M · Series A | General Catalyst, Index Ventures, Latitude | 101 to 250 | CPG & Consumer Goods, Ecommerce, Creative Tools | B2C | London, UK | •••••••••••@bloomandwild.com | |
Low and no alcohol spirits producer creating alternatives to traditional alcoholic beverages. |
$2M · Seed | Lightspeed Venture Partners | 1 to 10 | Foodtech, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@clean.co | |
Digital fashion label enabling brands to access the metaverse at scale. |
$3M · Seed | Bitkraft Ventures | 11 to 50 | Crypto & web3, AR / VR, Fashion, Consumer Social, Sales and Marketing, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@rstlss.xyz | |
Apparel and fashion firm specializing in spectacles and sunglasses for men and women. |
$3M · Seed | Pembroke VCT | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@bloobloom.com |
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