52 CPG & Consumer Goods Startups in Sweden to Watch in 2024
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Last update to the database: May 26, 2024. See changelog.
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company | score | funding | investors | employees | industries | biz model | city | contact |
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Sweden's largest marketplace for health and beauty services. |
$43M | VNV Global | 11 to 50 | Health Tech, CPG & Consumer Goods, Fashion, Ecommerce | B2C, Marketplace | Stockholm, Sweden | •••••••••••@bokadirekt.se | |
online furniture marketplace. |
$3M | eEquity | 11 to 50 | CPG & Consumer Goods, Ecommerce, Art | B2C, Marketplace | Stockholm, Sweden | •••••••••••@sweef.se | |
Platform that automates product recommendations and customizes product creation using 3D foot scans, retail purchase data, and AI. |
$1M | Forward VC, Walerud Ventures | 101 to 250 | Hardware, CPG & Consumer Goods, Fashion, Manufacturing | B2B, SaaS | Stockholm, Sweden | •••••••••••@volumental.com | |
Platform allowing riders to improve their skills and connect with fellow enthusiasts. |
$550k · Seed | Almi Invest | 1 to 10 | Edtech, Agritech, CPG & Consumer Goods, Sportstech, Cybersecurity, Mobile | SaaS | Stockholm, Sweden | •••••••••••@ridely.com | |
Marketplace to sell surplus food online. |
$400k · Seed | Northzone, Norrsken VC, D-Ax | 101 to 250 | Climate Tech & Green Tech, Foodtech, CPG & Consumer Goods, Ecommerce | B2B, B2C, Marketplace | Stockholm, Sweden | •••••••••••@matsmart.se | |
Platform offering personalized grocery shopping assistance, integrated with local retailers. |
$1M | J12 Ventures | 1 to 10 | Foodtech, CPG & Consumer Goods, Ecommerce | B2B, SaaS | Stockholm, Sweden | •••••••••••@northfork.ai | |
Online store offering shoes, sneakers, boots, socks, belts, hats, brushes, and polishing tools. |
$530k · Pre Seed | eEquity | 1 to 10 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@myrqvist.se | |
Social app for discovering books recommended by inspiring individuals. |
$110k · Pre Seed | Antler | 1 to 10 | Edtech, CPG & Consumer Goods, Mobile, Consumer Social | B2C, Freemium | Stockholm, Sweden | •••••••••••@bookself.app | |
Marketplace for short-term retail spaces connecting brands and e-commerce stores to popup locations. |
$110k · Pre Seed | Antler, Luminar Ventures, Almi Invest | 1 to 10 | CPG & Consumer Goods, Fashion, Proptech & Real Estate, Ecommerce | B2B, Marketplace | Stockholm, Sweden | •••••••••••@xnomad.co | |
AI-powered SaaS platform to improve promotion analysis for retailars. |
$450k · Pre Seed | Industrifonden, J12 Ventures, DHS Venture Partners | 11 to 50 | CPG & Consumer Goods, AI, Machine Learning, Data and Analytics, Sales and Marketing, Business Intelligence, CRM | B2B, SaaS | Stockholm, Sweden | •••••••••••@formulate.app | |
A B2B Marketplace for large scale fruit trading. |
$110k · Pre Seed | Antler, J12 Ventures, FJ Labs | 1 to 10 | Agritech, CPG & Consumer Goods, Ecommerce, Investing | B2B, Marketplace | Stockholm, Sweden | •••••••••••@tradebay.co | |
Fashion brand offering sustainable, tailor-made garments made on demand. |
$230k · Pre Seed | Almi Invest | 1 to 10 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@tini.se | |
Peer-to-peer rental service in Sweden allowing people to rent out their belongings. |
N/A | Schibsted Growth | 1 to 10 | CPG & Consumer Goods | B2B, B2C, Marketplace | Stockholm, Sweden | •••••••••••@hygglo.se | |
Platform for buying healthy and sustainable food at Sweden's best prices. |
N/A | Norrsken VC | 101 to 250 | Foodtech, CPG & Consumer Goods, Ecommerce | B2B, B2C | Stockholm, Sweden | •••••••••••@paradiset.com | |
Store solution helps Coop save money, time, and reduce food waste. |
N/A | Otiva | 1 to 10 | Climate Tech & Green Tech, Agritech, Foodtech, CPG & Consumer Goods, Mobile, Ecommerce | SaaS | Stockholm, Sweden | •••••••••••@whywaste.com | |
Platform offering automation for agreement lifecycles with electronic signature and identification solutions. |
N/A | Cloud Capital | 101 to 250 | CPG & Consumer Goods, Legal Tech, Privacy and Security, Business Intelligence | B2B, SaaS | Stockholm, Sweden | •••••••••••@scrive.com | |
Direct-to-consumer and wholesale ecommerce platform for global brands. |
$11M | 51 to 100 | CPG & Consumer Goods, Fashion, Community & Lifestyle, Ecommerce | B2B, SaaS | Stockholm, Sweden | •••••••••••@centra.com | ||
Fashion and lifestyle brand selling smart casual wear, outerwear, wedding outfits, accessories, and bags. |
$7M | eEquity | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce | B2C | Malmö, Sweden | •••••••••••@johnhenric.com | |
Design firm offering high-end men's essentials. |
$4M | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@cdlp.com | ||
Online grocery shop based in Sweden. |
$2M · Seed | 11 to 50 | Foodtech, CPG & Consumer Goods, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@fodi.se | ||
Unmanned convenience stores providing essential goods in small, underserved communities. |
$2M | 11 to 50 | CPG & Consumer Goods, Sales and Marketing, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@lifvs.com | ||
Streetwear fashion retail company with physical stores and an online platform. |
$2M | 101 to 250 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@caliroots.com | ||
Marketplace connecting merchants with bargain hunters. |
$3M | 51 to 100 | CPG & Consumer Goods, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@fyndiq.se | ||
Platform enabling group buying and selling for shared ownership. |
$60k · Pre Seed | 1 to 10 | CPG & Consumer Goods, Consumer Social, Ecommerce | B2B, Marketplace | Stockholm, Sweden | •••••••••••@ihopa.com | ||
Marketplace for gift cards, mobile phone refills, and lightning network services, accepting bitcoin and other cryptocurrencies. |
$2M · Seed | 11 to 50 | Fintech, Crypto & web3, CPG & Consumer Goods, Communications | B2B | Stockholm, Sweden | •••••••••••@bitrefill.com | ||
Brand of open minds. A Swedish brand with an unique concept- They supply the parts, you design the watch. |
$257k · Pre Seed | 1 to 10 | CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@boomwatches.com | ||
Platform empowering collaborative brand-building through shoppable galleries and user-generated content. |
$316k · Pre Seed | 1 to 10 | CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce | B2B | Stockholm, Sweden | •••••••••••@cevoid.com | ||
Clothing brand creating trendy and inspired designs. |
$200k · Pre Seed | 1 to 10 | Hardware, CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@ellypistol.com | ||
Service delivering food and raw ingredients to support healthy eating habits. |
$1M | 1 to 10 | Health Tech, Foodtech, CPG & Consumer Goods, Consumer Social, Mobility & Transportation, Manufacturing, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@enklakassen.se | ||
Circular service for children's products. |
$405k · Pre Seed | 11 to 50 | Climate Tech & Green Tech, CPG & Consumer Goods, Fashion, Ecommerce, Productivity Tools, Future of Work, FamilyTech & Parenting | SaaS | Stockholm, Sweden | •••••••••••@hyber.com | ||
Online store delivering high-quality plants at fair prices. |
$431k · Pre Seed | 1 to 10 | Agritech, CPG & Consumer Goods, Food Delivery, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@lala-plants.com | ||
Footwear brand dedicated to revolutionizing the luxury shoe industry. |
$1M | 11 to 50 | Hardware, CPG & Consumer Goods, Fashion, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@morjas.com | ||
Platform that helps digitalize the retail and restaurant industry. |
$1M | 11 to 50 | Foodtech, CPG & Consumer Goods, Consumer Social, Sales and Marketing, Community & Lifestyle | B2B, SaaS | Stockholm, Sweden | •••••••••••@clicksys.se | ||
Food delivery service connecting customers with local grocery stores. |
$860k · Seed | 1 to 10 | Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce | B2B, B2C | Stockholm, Sweden | •••••••••••@picsmart.se | ||
Lingerie provider that offers high quality products from Sweden. |
N/A | 1 to 10 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@lacelaboratory.com | ||
Integrated duty and tax calculation software for any retailer webshop platform. |
N/A | 11 to 50 | CPG & Consumer Goods, Ecommerce | B2B, SaaS | Stockholm, Sweden | •••••••••••@crossborderit.com | ||
E-commerce platform specializing in pet products. |
N/A | 1 to 10 | CPG & Consumer Goods, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@denjodogs.com | ||
Packaging solution that uses a special composite material to protect chilled and frozen food. |
N/A | 11 to 50 | Foodtech, Hardware, CPG & Consumer Goods, Manufacturing, Supply Chain & Logistics | B2B | Stockholm, Sweden | •••••••••••@ifoodbag.se | ||
Water-saving aerator technology for faucets. |
N/A | 1 to 10 | Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Energy & Nuclear, Productivity Tools, Future of Work | B2C | Stockholm, Sweden | •••••••••••@alteredcompany.com | ||
Platform offering comprehensive routines for both outer and inner beauty. |
N/A | 1 to 10 | CPG & Consumer Goods, Fashion | SaaS | Stockholm, Sweden | •••••••••••@rebelbirdz.com | ||
Signal-blocking mobile case that prevents communication and reduces radiation. |
$291k · Pre Seed | Almi Invest | CPG & Consumer Goods, Manufacturing, Ecommerce, Communications | B2C | Växjö, Sweden | •••••••••••@mypauze.com | ||
Platform that automatically distributes cash funds to reduce capital tied up for stores and minimize risk for suppliers. |
$780k · Pre Seed | Collector Ventures, Almi Invest, Innovestor Ventures | 1 to 10 | Fintech, CPG & Consumer Goods | B2B | Örebro, Sweden | •••••••••••@splitgrid.com | |
Online shop offering electronic massagers, headphones, skincare, and exercise products. |
$230k · Pre Seed | Almi Invest | 11 to 50 | Hardware, CPG & Consumer Goods, Sportstech, Mobile, Ecommerce | B2C, Freemium | Karlstad, Sweden | •••••••••••@steplershop.com | |
E-commerce platform focused on baby products. |
$17M | 251 to 500 | CPG & Consumer Goods, Fashion, Ecommerce, FamilyTech & Parenting | B2C | Gothenburg, Sweden | •••••••••••@jollyroom.se | ||
Retail technology company that develops innovative tools to enhance customer shopping experiences. |
$4M | 1 to 10 | Hardware, CPG & Consumer Goods, Manufacturing, Ecommerce, Wearables, Service Industry | B2B | Gothenburg, Sweden | •••••••••••@touchtech.com | ||
Wakeboard that lets enthusiasts ride on water without needing wind or waves. |
$2M · Series B | 101 to 250 | Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Sportstech, Mobility & Transportation, Manufacturing, Electric Vehicles | B2C | Lund, Sweden | •••••••••••@radinn.com | ||
Vertical e-commerce platform managing various specialized online stores. |
$1M | 11 to 50 | CPG & Consumer Goods, Sportstech, Ecommerce | B2C | Sundsvall, Sweden | •••••••••••@jakt.se | ||
Production company specializing in ice cream and other confectionery products. |
$1M | 101 to 250 | Foodtech, CPG & Consumer Goods, Sportstech, Manufacturing, Ecommerce | B2C | Växjö, Sweden | •••••••••••@lohilofoods.com | ||
Online store selling safety stirrups, saddle pads, and magnetic insoles. |
$390k · Pre Seed | 1 to 10 | CPG & Consumer Goods, Sportstech, Manufacturing, Ecommerce | B2C | Gothenburg, Sweden | •••••••••••@ophena.com | ||
Producer and seller of nutritious, filling, allergen-free, and great-tasting plant-based drinks. |
$1M | 1 to 10 | Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce | B2B, B2C | Malmö, Sweden | •••••••••••@vegoflund.se | ||
Marketplace for over-the-counter medicines and self-care products. |
N/A | CPG & Consumer Goods, Ecommerce | B2C | Västerås, Sweden | •••••••••••@apomera.com | |||
An eco-friendly alternative to conventional disposable products made from organic leaves. |
N/A | 1 to 10 | Climate Tech & Green Tech, Foodtech, CPG & Consumer Goods, Energy & Nuclear, Manufacturing | B2B, B2C | Uppsala, Sweden | •••••••••••@leafymade.com |
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