69 CPG & Consumer Goods Startups in London to Watch in 2024
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Last update to the database: May 26, 2024. See changelog.
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company | score | funding | investors | employees | industries | biz model | city | contact |
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Consumer tech company that develops electronics like headphones and phones. |
$96M · Series C | GV, EQT Ventures, Highland Europe | 251 to 500 | CPG & Consumer Goods | B2C | London, UK | •••••••••••@nothing.tech | |
Eco-friendly nappy produces. |
$1M · Seed | Anotherway Ventures, Antler | 1 to 10 | CPG & Consumer Goods, Manufacturing | B2C | London, UK | •••••••••••@wearepeachies.com | |
Online and brick and mortar fashion retailer founded by Clare Honrby. |
$72M | Highland Europe | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@meandem.com | |
Fashion search platform that allows users to browse through thousands of online fashion stores. |
$85M | Molten Ventures | 101 to 250 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@lyst.com | |
Harness the exponential power of your brand fans |
$25M · Series B | Octopus Ventures, Eight Roads Ventures | 101 to 250 | CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@mention-me.com | |
Marketplace that connects crafters, offering supplies, patterns, and community support. |
$22M | Balderton Capital, Highland Europe | 101 to 250 | CPG & Consumer Goods, Mobile, Consumer Social, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@lovecrafts.com | |
Behavior change platform digitizing the treatment of type 2 diabetes and obesity. |
$21M · Series B | Earlybird Venture Capital, AlbionVC, Partech Ventures | 251 to 500 | Health Tech, Foodtech, CPG & Consumer Goods, Ecommerce | B2B | London, UK | •••••••••••@oviva.com | |
White label "scan and go" technology for retail. |
$1M · Seed | IW Capital | 11 to 50 | CPG & Consumer Goods, Fashion, Mobile, Ecommerce | B2B, SaaS | London, UK | •••••••••••@ubamarket.com | |
Online platform offering wholesale flower delivery. |
$5M · Series A | Hambro Perks Ltd. | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C | London, UK | •••••••••••@flowerbx.com | |
Loyalty cloud platform for managing experience-based, paid, and lifestyle loyalty programs online or in-store. |
$10M | Innovation Nest | 51 to 100 | CPG & Consumer Goods, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@antavo.com | |
Online platform for grocery delivery services. |
$6M · Seed | Hoxton Ventures | 11 to 50 | Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce | B2C | London, UK | •••••••••••@webother.co.uk | |
Subscription service offering high-quality beauty products at factory cost prices to its members. |
$16M | Balderton Capital, General Catalyst, Index Ventures | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@beautypie.com | |
Platform for businesses to manage social impact initiatives. |
$10M · Series B | Beringea, Mercia Asset Management | 11 to 50 | CPG & Consumer Goods | B2B, SaaS | London, UK | •••••••••••@socialvalueportal.com | |
Startup delivering eco-friendly laundry capsules and dishwasher tablets to people's homes. |
$10M · Series A | Balderton Capital, GV, Latitude | CPG & Consumer Goods, Fashion, Ecommerce | B2C, SaaS | London, UK | •••••••••••@smolproducts.com | ||
Recommerce platform - E-commerce, SaaS and on-demand buyback of consumer electronics |
$2M · Seed | ACF Investors | 1 to 10 | Hardware, CPG & Consumer Goods, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@reboxed.co | |
Measuring Human Response At The Speed & Scale Of AI |
$12M · Series B | Molten Ventures, NordicNinja VC, Karma Venture | 51 to 100 | CPG & Consumer Goods, AI, Adtech, Machine Learning, Media and Entertainement, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@realeyesit.com | |
Inventory management platform for businesses. |
$4M · Seed | Seedcamp, Motier Ventures, Speedinvest | 1 to 10 | CPG & Consumer Goods, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@autone.io | |
Grocery-delivery service providing on-demand delivery around the clock. |
$7M · Series A | Lightspeed Venture Partners, Atomico, Vorwerk Ventures | 501 to 1000 | Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce | B2C | London, UK | •••••••••••@tryzapp.com | |
Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers. |
$6M | Hoxton Ventures | 101 to 250 | CPG & Consumer Goods, Fashion, Mobile, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@iamfy.co | |
Material derived from seaweed and plants used to create sustainable packaging. |
$5M · Seed | DOEN Participaties, Astanor Ventures | 11 to 50 | Climate Tech & Green Tech, Agritech, CPG & Consumer Goods, Manufacturing, Ecommerce, Supply Chain & Logistics | B2B | London, UK | •••••••••••@notpla.com | |
Platform that helps you get your tax back on shopping in the UK. |
$2M · Seed | Firstminute Capital, Portfolio Ventures, Entrée Capital | 11 to 50 | Fintech, CPG & Consumer Goods, Travel Tech, Mobile | B2B, B2C | London, UK | •••••••••••@wevat.com | |
Intelligent air ventilation units. |
$3M · Series A | Nesta | 1 to 10 | Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Proptech & Real Estate, Energy & Nuclear, Navigation and Mapping, Developer Tools | B2B | London, UK | •••••••••••@airex.tech | |
Apparel and fashion firm specializing in spectacles and sunglasses for men and women. |
$3M · Seed | Pembroke VCT | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@bloobloom.com | |
Flower delivery company. |
$3M · Series A | General Catalyst, Index Ventures, Latitude | 101 to 250 | CPG & Consumer Goods, Ecommerce, Creative Tools | B2C | London, UK | •••••••••••@bloomandwild.com | |
Platform offering sustainable home and personal care products directly to consumers. |
$2M · Seed | Döhler Ventures | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@bowercollective.com | |
Marketplace connecting independent retailers with wholesale suppliers. |
$5M · Seed | Fuel Ventures | 11 to 50 | CPG & Consumer Goods, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@creoate.com | |
AI powered Enterprise Net Zero Intelligence Platform - Helping enterprises to digitize and accelerate their net zero journey |
$2M | Sangha Capital | 51 to 100 | Health Tech, Govtech, CPG & Consumer Goods, Proptech & Real Estate, Energy & Nuclear, Manufacturing, Community & Lifestyle, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@faradai.ai | |
Platform encouraging sustainable fashion through innovative clothing solutions. |
$5M | Antler | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C, SaaS | London, UK | •••••••••••@heat.io | |
Marketplace offering the world's most exclusive and luxurious accessories, powered by Artificial Intelligence. |
$3M · Series A | Beringea | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@luxurypromise.com | ||
Online supermarket offering cultural groceries and world foods. |
$3M · Pre Seed | Local Globe, Tiny VC | 1 to 10 | Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce | B2C | London, UK | •••••••••••@oja.app | |
Platform for creating a people-centric connected world using internet of things technology. |
$4M · Seed | Crane Venture Partners | 11 to 50 | CPG & Consumer Goods, AI, Proptech & Real Estate, Data and Analytics, Mobility & Transportation, Energy & Nuclear, Business Intelligence, Internet of Things | B2B, SaaS | London, UK | •••••••••••@opensensors.com | |
The ultimate turnkey ordering solution for wholesalers |
$3M | Hoxton Ventures, Kima Ventures, Start Capital | 1 to 10 | CPG & Consumer Goods, Ecommerce | B2B, SaaS | London, UK | •••••••••••@ordercast.io | |
Brand that sells plants online directly to city dwellers who need them most. |
$3M · Seed | JamJar Investments, Active Partners | 51 to 100 | Agritech, CPG & Consumer Goods, Proptech & Real Estate, Food Delivery, Ecommerce, Art | B2B, B2C | London, UK | •••••••••••@patchplants.com | |
Home décor brand offering stylish hardware products directly to consumers. |
$2M · Series A | Beringea | Hardware, CPG & Consumer Goods, Proptech & Real Estate, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@plankhardware.com | ||
Device-on-demand service marketplace. |
$610k · Pre Seed | Smart Lenders Asset Management SA, Oyster Capital Partners | 11 to 50 | CPG & Consumer Goods, Service Industry | B2B, Marketplace | London, UK | •••••••••••@ooodles.co.uk | |
App making employee volunteering as easy as ordering a takeaway. |
$1M · Seed | Northstar Ventures | 11 to 50 | Health Tech, CPG & Consumer Goods | B2B, SaaS, Marketplace | London, UK | •••••••••••@beonhand.co.uk | |
Digital health platform providing instant access to private medical appointments and testing. |
$125k · Pre Seed | Y Combinator | 1 to 10 | Health Tech, CPG & Consumer Goods, Pharma | B2B, SaaS | London, UK | •••••••••••@tuli.health | |
Predictive population analytics for enterprise & AI virtual companion for employees |
$1M | Schibsted Growth | 11 to 50 | Health Tech, CPG & Consumer Goods, AI, Data and Analytics, Manufacturing, Ecommerce | B2C, SaaS | London, UK | •••••••••••@syd.iamyiam.com | |
Platform that provides a seamless shopping experience for retailers and their customers. |
$1M · Pre Seed | Haatch | 1 to 10 | CPG & Consumer Goods, Mobile, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@tryslip.com | |
Platform that transforms urban goods transportation. |
$2M | Local Globe, Cherry Ventures | 11 to 50 | CPG & Consumer Goods, Mobility & Transportation, Ecommerce, Communications | B2B, SaaS | London, UK | •••••••••••@orkestro.com | |
Eco-friendly cleaning tablets that let you refill household products at home. |
$148k · Pre Seed | Antler | 1 to 10 | CPG & Consumer Goods, Ecommerce | B2C, SaaS | London, UK | •••••••••••@gethomethings.com | |
Platform that helps mobility companies optimize their fleet distribution to increase ridership and reduce costs. |
$290k · Pre Seed | Plug and Play Spain, Startup Wise Guys | 1 to 10 | CPG & Consumer Goods, AI, Machine Learning, Data and Analytics, Mobility & Transportation, Ecommerce | B2B | London, UK | •••••••••••@smartkiwi.ai | |
An online supermarket platform designed for on-demand grocery shopping. |
$1M · Pre Seed | Heartcore, Left Lane Capital, DN Capital | 1 to 10 | Foodtech, CPG & Consumer Goods, Mobile, Ecommerce | B2C | London, UK | •••••••••••@weezy.co.uk | |
Enterprise Retail SaaS Tech built on Salesforce.com |
$1M · Seed | Gresham House Ventures | 11 to 50 | CPG & Consumer Goods, Mobile, Business Intelligence, CRM, Productivity Tools | B2B, SaaS | London, UK | •••••••••••@proximityinsight.com | |
Platform offering online wellness events and a social space to connect over shared interests. |
$1M · Pre Seed | Ada Ventures, Ascension Ventures | 1 to 10 | CPG & Consumer Goods, Consumer Social, Community & Lifestyle | B2C, Freemium, Marketplace | London, UK | •••••••••••@mirthy.co.uk | |
The social fit & personalization platform for Fashion |
$329k · Pre Seed | Jenson Funding Partners | 1 to 10 | CPG & Consumer Goods, AI, Fashion, Mobile, Ecommerce | B2C, SaaS | London, UK | •••••••••••@vestico.co | |
Haircare products manufacturer. |
$650k · Pre Seed | BACKED VC, Community Growth Ventures | 11 to 50 | CPG & Consumer Goods, Manufacturing | B2C | London, UK | •••••••••••@afrocenchix.com | |
Transforming commercial property valuation with data aggregation and process automation |
$1M | Blackfinch Ventures | 11 to 50 | CPG & Consumer Goods, Proptech & Real Estate | B2B, SaaS | London, UK | •••••••••••@edozo.com | |
Subscription service offering products and services on a recurring basis. |
$125k · Pre Seed | 7percent Ventures, Y Combinator | 1 to 10 | CPG & Consumer Goods, Ecommerce | B2B, SaaS | London, UK | •••••••••••@shopscribe.com | |
B2B SaaS pricing automation solutions. |
$910k · Seed | Nauta Capital, ACF Investors | 11 to 50 | CPG & Consumer Goods, Business Intelligence, Ecommerce, Enterprise Software | B2B, SaaS | London, UK | •••••••••••@blackcurve.com | |
Platform for online luxury fashion retail. |
$600M | 1001 to 5000 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C | London, UK | •••••••••••@farfetch.com | ||
Dropit provides a digital handsfree shopping solution for malls and central shopping districts, delivering bags from store to door. |
$24M | 11 to 50 | CPG & Consumer Goods, Sales and Marketing, Community & Lifestyle | London, UK | •••••••••••@dropit.shop | |||
Digital closet and styling platform. |
N/A | Atomico | 11 to 50 | CPG & Consumer Goods, Fashion, Mobile, Consumer Social, Business Intelligence, Ecommerce | B2C, SaaS | London, UK | •••••••••••@whering.co.uk | |
Cloud-mobile paltform for consumer goods companies. |
N/A | DN Capital | 11 to 50 | CPG & Consumer Goods, Mobile, Ecommerce | B2B, SaaS | London, UK | •••••••••••@aforza.com | |
Augmented reality platform helping users locate their favorite products in stores. |
N/A | 7percent Ventures, Pi Labs, SGH CAPITAL | 1 to 10 | CPG & Consumer Goods, AR / VR, Mobile, Ecommerce | B2B | London, UK | •••••••••••@dentreality.com | |
Platform empowering multichannel marketing and digital-first branding for top consumer products. |
$22M | 11 to 50 | CPG & Consumer Goods, Ecommerce, Supply Chain & Logistics | B2B | London, UK | •••••••••••@themothership.ai | ||
Fulfillment-as-a-service platform for small and medium e-commerce sellers. |
N/A | 7percent Ventures, Charlotte Street Capital | 1 to 10 | CPG & Consumer Goods, Mobility & Transportation, Ecommerce | B2B, SaaS | London, UK | •••••••••••@bezos.ai | |
Materials science company developing innovative lifestyle products. |
N/A | Flat Capital, Northstar Ventures | 101 to 250 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@thepangaia.com | |
We’re creating the digital layer for “last-yard logistics” |
N/A | Charlotte Street Capital | 1 to 10 | CPG & Consumer Goods, Proptech & Real Estate, Data and Analytics, Mobility & Transportation, Business Intelligence, Ecommerce | B2B, SaaS | London, UK | •••••••••••@parceltracker.com | |
We use science and technology to make the future of clothing happen faster. |
$10M | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@vollebak.com | ||
Marketplace for discount fashion. |
$10M · Series B | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@secretsales.com | ||
Checkout platform providing customers with a frictionless shopping experience. |
$14M | 51 to 100 | CPG & Consumer Goods, Fashion, Enterprise Software | London, UK | •••••••••••@mercaux.com | |||
A London, UK-based interiors brand. |
$9M · Series B | 11 to 50 | CPG & Consumer Goods, Fashion, Proptech & Real Estate, Music and Audio, Manufacturing, Sales and Marketing, Ecommerce | B2C | London, UK | •••••••••••@busterandpunch.com | ||
Subscription service providing kids with bikes. |
$7M | 101 to 250 | CPG & Consumer Goods, Consumer Social, Mobility & Transportation, Ecommerce, FamilyTech & Parenting | B2C, SaaS | London, UK | •••••••••••@bikeclub.com | ||
Platform enabling businesses to communicate their sustainability efforts clearly and effectively. |
$5M | 11 to 50 | Climate Tech & Green Tech, Crypto & web3, CPG & Consumer Goods, Sales and Marketing, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@provenance.org | ||
The Complete Omni - Channel Retail solution, helping independents be better than ever. |
$11M · Series A | 1 to 10 | Fintech, CPG & Consumer Goods, Mobile, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@ordohq.com | ||
Second-hand luxury resale marketplace. |
$9M · Series B | 51 to 100 | Climate Tech & Green Tech, Fintech, CPG & Consumer Goods, Fashion, Ecommerce, Service Industry | B2C, Marketplace | London, UK | •••••••••••@cudoni.com | ||
Sex care brand offering condoms, lubricants, and other intimate products. |
$2M | 11 to 50 | Health Tech, CPG & Consumer Goods, Fashion, Proptech & Real Estate, Ecommerce | London, UK | •••••••••••@exploreroam.com | |||
Tabletop machines that streamline the product development cycle. |
$4M | 1 to 10 | CPG & Consumer Goods, Manufacturing | B2B, B2C | London, UK | •••••••••••@mayku.me |
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